For the India Kick-off and India Fun Fest events I created a branding concept that represents the o9 brand and at the same time adheres to the theme of the event—the carnival. I used the dot present in o9 branding and reimagined it in the form of a fireworks display. To differentiate between the formal and informal character of two events I used different color pallets. I produced both physical and digital materials for the venue where the event took place—stage backdrops, welcome arches, standees.