One of my projects at o9 Solutions was creating branding for the Blaze event—a Project Zebra Executive Retreat held in September 2022 in Newport Beach California. The theme for the event was a zebra and its stripes that the animal can change to adapt to its environment. The key message of the event was that business leaders just like zebras need to learn how to change and adapt to volatile market conditions. I worked on this event from brief to execution, starting with creating a branding proposal and pitching it to the external client. Using a combination of simple zebra stripes motive and illustrations created by an in-house illustrator I designed digital invitations, stage decorations, name tags, folders, roll-up banners, venue signage, and merch.